General Aims

The PNA believes that utilising social media channels is essential in enabling it to achieve a number of strategic aims, namely:

•  to build public awareness of the vision, mission and values of the PNA.

•  to promote and build the PNA brand

•  to create a following among the public to give people an opportunity to identify with the aims and issues which PNA campaigns and advocates for

•  to maintain visibility among other stakeholders in the mental health sector

•  to listen to other relevant stakeholders

•  to enable PNA to keep up-to-date on issues, news and debate relevant to its areas of interest and engagement.

•  To promote continuing professional development


Social media offers PNA new channels for engagement and Communication within, and beyond, the union. Many members will already be using social media in a variety of ways in their personal lives.

These guidelines refer to member's use of social media as it relates to their membership of PNA and also their representation of PNA as members.

These guidelines are intended to help PNA members make appropriate decisions about the use of social media platforms such as Twitter & Facebook.

They outline the standards we ask members to observe when using social media, the circumstances in which we will monitor the social media use of members and the action the organisation may take in respect of breaches of these guidelines.


The PNA ask members to comply with these guidelines at all times to protect the privacy, confidentiality, interests and reputation of PNA and fellow PNA members whilst utilising social media.

Members are responsible for their own compliance with these guidelines and for ensuring that they are consistently applied.

Only such persons as designated by PNA are permitted to post material (inside and outside of normal office hours) on a social media website in PNA's name and on PNA's behalf. Those designated as permitted to post materials on external social media forums will be restricted to those nominated by the PNA Officer board.

General Principles for use of Social Media

All members are required to adhere to the PNA rules of the association.

PNA's Vision, Mission and Values inform all our engagement with social media and in doing so care needs to be taken that online activity does not damage the PNA's reputation. As a PNA member, be mindful of the impact your contribution might make to people's perceptions of the PNA as an organisation.

The NMBI, in association with the PNA and other stakeholders, published Guidance to Nurses and Midwives on Social Media and Social Networking, which has been adopted by the PNA as best practice in terms of social media use for PNA members. Members should familiarise themselves with these guidelines as these are the standards that are expected by the PNA.

( - to - Nurses - Midwives - on Social - Media - Social - Networking.pdf?ext=.pdf )

Members are asked to be cognisant of their responsibilities under the PNA GDPR guidelines when utilising social media.

Using social media in accordance with these guidelines commits you to these general rules:

•  Be professional. You are a representative of PNA

•  Always pause and think before posting. When disagreeing with other opinions, keep it appropriate and polite.

•  In line with our requirement to comply with GDPR please note the following:

•  Never give out personal details like your home address or phone number o Do not upload, post, forward or post a link to any abusive, obscene, discriminatory, harassing, derogatory or defamatory content.

•  Never upload photographs that are private or inappropriate – even if it is felt you have received consent.

•  Never disclose sensitive, private or confidential information. If you are unsure whether the information you wish to share falls within one of these categories then do not post.

•  Do not upload, post or forward any content belonging to a third party - o Before you include a link to a third party website, check that any terms and conditions of that website permit you to link to it. All links must be done so that it is clear to the user that they have moved to the third party's website. When making use of any social media platform, you must read and comply with its terms of use.

•  Avoid publishing your contact details where they can be accessed and used widely by people you did not intend to see them (e.g. an email address), and never publish anyone else's contact details.

•  Always consider others' privacy and consider avoiding discussing topics that may be inflammatory.

•  You are personally responsible for content you publish into social media tools – be aware that what you publish will be public for many years.

•  If you feel even slightly uneasy about something you are about to publish, then you shouldn't do it.

Monitoring use of Social Media Sites

Misuse of social media forums can, in certain circumstances constitute a criminal offence or otherwise give rise to legal liability against you and PNA. It may also cause embarrassment to you, the PNA and fellow PNA members.

In particular uploading, posting forwarding or posting a link to any of the following types of material on a social media website, whether in a professional or personal capacity is not acceptable. (this list is not exhaustive):

•  pornographic material (that is, writing, pictures, films and video clips of a sexually explicit nature);

•  a false and defamatory statement about any person or organisation;

•  material which is offensive, obscene, criminal, discriminatory, derogatory or may cause embarrassment to PNA or our staff;

•  confidential information

•  any statement which is likely to create any liability (whether criminal or civil, and whether for you or PNA); or

•  material in breach of copyright or other intellectual property rights, or which invades the privacy of any person.

If you notice any use of social media in breach of these guidelines then please inform PNA.

The PNA reserve the right to take appropriate action to address the misuse of social media platforms by PNA members. Action may include but is not limited to;

•  Removal of posted material

•  Exclusions from social media platforms

•  Withdrawal of PNA membership

Monitoring and review of Guidelines

PNA shall be responsible for reviewing these guidelines on an ongoing basis to ensure that it meets legal requirements and reflects best practice.

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